The Outlet Sale is Over! Now What?!

Hopefully you worked the Outlet Sale like never before and had amazing results! Chances are, you have NEW customers from the sale. Shoppers that have never shopped with you before, they could be friends, family, or even someone you don’t know. We don’t want the Outlet Sale to be the only time they shop with us! It’s not really the same, but I think of Outlet Sale customers kind of the same as Cash and Carry Customers. They tend to be one time shoppers and that’s it. Of course, your regulars shopped, you know them and are in contact with them on a regular basis. Don’t let those first time customers get lost in the crowd.

Here’s my final Outlet Sale tip!

I have a follow up system, you may have read about it in my post, The Power of a Postcard. I take it a bit farther with Outlet Sale orders. I send a thank you card with a short note. Last sale, I included a coupon with each card. This coupon (pictured below) gives them $5 off their next order of $35 or more. I ordered this coupon on Etsy from TheDigitalMama, she does beautiful work and has several color options to choose from.

bagbucksdraft

I think it’s great that we have such an amazing special right after the sale! Who could pass up getting a Large Utility Tote for $5 when they spend $35?! This is going to be super enticing for those first time shoppers! I know for a fact that I have secured at least 3-5 customers through the coupons I sent after the last Outlet Sale. They were first time shoppers with me then, used the coupon, and now they are shopping more and more. A couple of them shopped this sale as well! Last sale, I did put an expiration date, I gave them one month to use it.

Did I worry about everyone wanting to use the coupon and the amount I would be out of pocket? Yes, I did actually! But then I did the math. This sale I had about 25 individual orders. If every one of those shoppers used the coupon, that’s $125 out of pocket! And if every one of those shoppers spend the bare minimum of $35, that’s over $800 in sales! I decided to take the chance and send the coupons. Of course they didn’t all use the coupon, but they all received it and had the option. That goes a long way!

 

Vendor Event Set Up: How to Stand Out!

Vendor Events are crucial to the success of a Direct Sales business. One new customer can snowball into 100 in a matter of months! Which means, even a small event can make a huge difference in your business. Having a booth space that stands out from the crowd is important too. A pretty place is inviting and will draw the attendees to your area. Below I have some great tips on how to make your booth stand out from the crowd.

youtubevideocovervendor

As with anything else, being organized is super helpful. When you know where your stuff is, it’s easy to get ready, set up, and put away. I created a ‘Vendor Tote’ that I keep all of my supplies in. The things I use to decorate, and enhance my space. These items stay packed and ready all the time. I use a Littles Carry All Caddy to hold my small stuff, pens, clips, small signs, ribbon, etc. I also have an older item we don’t offer anymore, the Your Way Jr Cube in a Large Utility Tote, it has the Littles in it along with my containers, small stands, and Mini Catalog Holder. Then the rest of the Large Utility Tote is filled with extra tableclothes, bigger signs, decoration items, and a small plastic caddy I found at Wal-Mart. I keep extra supplies in it, like Mini Catalogs, pens, information slips, and extra candy. I keep that stocked all the time and restock after a busy event. Here’s a look at all those in action!

vendorlut

Now is the time to create your Vendor Tote! You can get a Large Utility Tote for $10 when you spend $35! That’s an awesome deal!

So you are ready to set up! Now what? That’s how I usually feel too, and I like to give myself plenty of time so that I can fiddle around with everything and get it just how I like. Like I said earlier, no matter if it’s a large event or a small one, it can have a huge impact on your business. So treat them all the same! Let’s look at a small event set up, this is an event where you can only have one 6 foot table. You can still make your spot pop with a few extra details!

smallvendortable

When your space is limited, create space going UP! I use a couple of different things on my table to create height in my display. One thing I found that is super cheap and easy to use are locker shelves. I found mine at Target a couple of years ago during back to school time. But I’m sure you can find them other places all year round. Last year, I decided to take my display to a new level. I bought a set of wire storage cubes on Amazon. You can put them together however you like, I usually do a double cube set and a single cube. I also have found that color coordinating your table makes a huge difference in the appreance. I know it’s not always easy to have things that match, but if you can get items that compliment each other, it will make an impact on your display. A color coordinated space is very appealing to the eye and will draw in more customers. Having a cute little helper won’t hurt either 😉

Now let’s take a look at a bigger event! These events, I had a 10×10 space. When I have this big of a spot, I want to fill it up well, you don’t want you booth to look empty! I use one 6 foot table, and 2 shorter tables along the back (I think they are 4 foot each and they are a tad taller). I have even used a small square table for contacts, although my plan is to replace that with a tall round table by the Fall. Here’s the set up!

largevendorsetu

I know that I have things that need improvement on these displays. I need better tableclothes for one but it’s a work in progress! As you see, I have much more on my tables here. With more tables and space, you can really spot light a lot of products. I try grouping things together still, either by pattern, or use. Again, I have the wire cubes set up for height and you can see the small square table with contact info on it. This is where I have my information for them to take with them, I use chapsticks intead of business cards. It has my information on them just like a card! I buy them from Bulk Apothecary, already filled, and just put labels on them. It’s easy and a lot more fun than a business card (thanks to Melissa Fietsam for that awesome idea!) I also bought some new items for my display this past Fall, I got several little signs, glass jars, and decorative items to pretty up the space. Pretty much everything came from either Dollar Tree or Hobby Lobby. I am always picking up something seasonal for my table now. It’s nice to have a little something extra! I also put candy on my table if there is space. It really is the little things that make a big difference!

While I know that buying all these extras at one time might be hard for some, you can start small. Pick up something new here and there, leading up to the Fall. That’s when I do the most Vendor Events and when they tend to be the busiest. Make a plan, get organized (don’t forget to get a Large Utility Tote or two while they are on sale!), and put a smile on your face! The only thing left is for you to get out of your comfort zone, and set up at an event! Remember, it only takes ONE new customer to change your business!

Your Direct Sales Mobile Office

Are you Open for Business every where you go? In the Direct Sales world, it could be the difference between struggling and thriving in your business. When you are OPEN, you have everything you need to share your business with new contacts.

Here’s an example:

I sell Thirty-One, and I’m carrying my Large Utility Tote to the store for groceries. While loading up my car with my cute totes, a lady stops and compliments my organizing skills. She asks where I got my bags.

If I am open for business, I am ready to share Thirty-One with her by offering a mini catalog, business card, and possibly a quick convo about how fun all of our products are.

If I am not open for business, I am rushed, don’t have anything to give her about Thirty-One, and I probably just lost a potential customer.

Laptop with blank screen on table.

This is where a Mobile Office comes in! I have tried lots of different products to keep business info in my car. My favorite product had been discontinued which made it hard for me to share with new team members or Direct Sales friends. And then Thirty-One released the Fold-Up Family Organizer! It’s the perfect solution to having info on you all the time! Of course you should keep business cards or something small in your purse too, but I have been stopped in parking lots more than in a store. If you have a decal or sticker of any kind, advertising your business on your vehicle, you better have info in that vehicle!

Check out how I have my Mobile Office set up!

This super simple set up is easy to keep up with, and if it’s easy, you are more likely to follow through with it. That’s what I love about it, I will follow through with this plan!

In it I have some pens, order forms, monthly special flier, mini catalogs, chapsticks (I use those instead of business cards), a notebook for jotting down info, and a couple of coupons. Everything I need to quickly share Thirty-One, take an order on the go, write down a new contacts info, or pass out my info. Everything else I could need for my business is available on my phone or through the My Thirty-One App.

Carry/use your products. Have info on you all the time. Share your products and info with others. Keep it simple.

YouTube-icon-full_color

Subscribe to My Channel!

Offer Your Services to Your DS Friends!

The Large Utility Tote special is one of the top specials of the year. The reason is obvious, the LUT is our top product! Consider those that need more LUTs when reaching out to others about this special. One great thing about our products, is how helpful they are to other Direct Sales Consultants. I’m hosting an event for my Direct Sales friends, I’ll be offering some great tips on staying organized, carrying and storing their products, and offering some discounts to them as well. This event will be hosted on my public business page, making it super easy for them to share with their friends, teams, and anyone! You are welcome to join and watch the event and what I do. Please do not comment with a question regarding how I am doing something on a post in this event. This event is an actual event for my customers. If you have a question, you are welcome to message me or comment in a Thirty-One group post.

solutionsbanner

One important thing to remember if you decide to host an event like this, Don’t just try to sell your products to them. Offer real solutions for their business, tips to stay organized, how to find vendor shows, marketing their business, ideas that aren’t just around the products you sell. This will make your event helpful and not just a selling event.

facebook-logo-4

Follow Me on Facebook

Maximize Your Sales During the Outlet Sale! TIP #5

Everyone is excited because our Outlet Sale starts Tomorrow!! (for customer 😉 ) So get your customers, sharing their excitement! This is a really simple idea, and if you want to add a little more fun to it, do a giveaway as well! Here’s the rundown:

  1. Create a Share Campaign, either through your Business Page Event or through an Email Marketing Service (like Mad Mimi)
  2. Have your customers share the sale and their excitement with their friends.
  3. Create a video showing them how to share this campaign, not everyone knows Facebook the way we do 😉 I use Screencast-O-Matic for my videos, it’s free!
  4. Offer a giveaway! This will get you more participation! I have them sharing today and tomorrow about the sale, then on Thursday I will select a winner from those that participated.

This video has a quick how to for both campaigns.

The video below is a complete walk-through on creating a share campaign using Mad Mimi.

Maximize Your Sales During the Outlet Sale! TIP #3

We are always looking for new customers, and the Outlet Sale is a great Ice Breaker!! Everyone loves a good sale! I made something super simple to hand out, and share the sale!

Tip #3: Make a cute and simple flier to hand out to new contacts.

It’s a really simple idea, I use PicMonkey.com for all of my graphics. There are other sites out there, this is what I’m use to and what I prefer to use. Check the bottom of this post to find a How To Video on PicMonkey.

This is the flier I made for this sale. Since we don’t have the dates yet, I created an event on my Business Page to share info. I then created this qr code that leads them right to the event they can join. I will probably go back and add my page name in case they just want to search it. I used the print size of 4×6 and then printed them 4 to a page as a 3.5×5. By making it smaller than the actual print size, it ensures that the image will be clear and not bleary. You can also have them printed at CVS or Walgreens as a picture. I printed mine on CardStock.

outletsaleflier

Check out the video about this image and idea here.

The video below steps you through using PicMonkey.com. It’s an older video but it gives you the basics.

 

Find the previous Outlet Sale Tips here -> Maximize Your Sales During the Outlet Sale! TIP #1 and Maximize Your Sales During the Outlet Sale! TIP #2

You may also find this post helpful -> Creating Images with PicMonkey

16939351_1460485527375538_8073407189823126694_n

Maximize Your Sales During the Outlet Sale! TIP #2

Get an email sent out right away! It seems so obvious, but most consultants don’t do this super easy tip! Thirty-One has even told us that while they do send an email on our behalf, you shouldn’t rely solely on that as a way of letting your customers know about the sale. These emails go out in batches, meaning some go right away, while others might not be sent for several hours! That means your customers may not get an email about the Outlet Sale until HOURS after it started!

Another way that I was able to increase my sales during the last Outlet Sale was to send my own email to all of my customers. It’s actually very easy to do and in many cases, you can use this website for free! I use MadMimi.com for my emails. There are other sites out there such as, Constant Contacts, Smore, and MailChimp.

The video below shows you a quick overview of Mad Mimi, and their email set up. I do have another video on YouTube that has a more of the step by step process of setting up Mad Mimi.

 

 

You may also find this post helpful -> Ah Ha Moment: One Click Shopping!

Here is Tip #1 -> Maximize Your Sales During the Outlet Sale! TIP #1

Maximize Your Sales During the Outlet Sale! TIP #1

Have you ever had a customer say to you, Oh I didn’t realize y’all were having a sale!? We’ve all been there, and we’ve all kicked ourselves for missing out on that sale. During our last Outlet Sale, I increased my sales by 3 times more than I had ever done during any previous Outlet Sale, and I’m going to share what I did to acheive that!

We know an Outlet Sale is coming this month. We haven’t been told the dates yet, but we know from previous sales they tend to be during the last few days of the month. This means we have time to plan and set some things in motion to help us acheive maximum sales! I’m going to share some tips this week, right here on this blog, to help you get more sales than ever before.

Here’s Tip #1: Set up a Text Marketing Campaign.

Now there are several websites and companies out there that make it super easy to do Text Marketing. There are 2 main companies I use and I like SlickText.com because it has a free account option. I also use HeyMarket.com but they do not have the same text work option that SlickText offers. Check out the video below to see how easy it is to use SlickText!

 

Make sure you Follow this Blog and Subscribe to my Channel to see all the Outlet Sales Tips I’ll have this week!

You may also want to check out, Window Advertising – It’s Free! for an Out of the Box idea for collecting numbers for your Text Marketing Campaign!

If you are currently Inactive with Thirty-One, watch the video below to find out how you can use the Outlet Sale to get started again!

Find Me on YouTube For Something New!

This is FUN!

I have BIG plans for my YouTube Channel and you are gonna want to join in! I’m doing weekly LIVE videos, sharing Thirty-One, how I use our products, and tons of other fun stuff! I am so excited! My first TOTE-ally Live with Jenna segment was tonight and it was a blast!! I love how clear and glitch-free the video is too! Check it out below, then head over to my Channel and hit SUBSCRIBE to get notifications when I go LIVE!!

 

Don’t forget to LIKE me on Facebook!!

Reach Beyond Facebook with Your Live Video

I had a light bulb moment while thinking about the live video presentation I would be doing for a Facebook Party. What if I could reach beyond Facebook with that video!? I needed a way for my hostess to share her party video with anyone, even if they weren’t on Facebook! The answer: YouTube!

I have a new Facebook Party format, I am treating it very much like a Home Party. The Live portion, is just like a Home Party Presentation. I stand up, in front of the products, and I talk. I have a training event that I shared all this info in. You should be able to find it all on my Facebook Page under Events.

How I Did It!

I did the Live video in the Facebook Event as usual. After the video, I went back and downloaded it and then uploaded it to YouTube. I also had the idea of putting all the party info, just like in the Event Description, in the video description on YouTube! This gives them the shopping link, catalog link and more right there with the video! I also made a fun graphic for the custom thumbnail, showing the hostess’s name. I created the graphic using PicMonkey.com, the custom size should be 1280×720 The video below walks you through the steps to get your video uploaded onto YouTube.

 

Subscribe to my YouTube Channel to get more tips for your business!